The linguistic fetish in multilingual advertising: an audio message translated into seven foreign languages

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URI: https://hdl.handle.net/10481/99689
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Auteur
Alcántara Pilar, Juan Miguel; Sánchez Duarte, Iván Manuel; Rodríguez López, María Eugenia; Abarkane Abdel-lah, Shakira
Date
2023
Referencia bibliográfica
Alcántara-Pilar, J.M., Sánchez-Duarte, I.M., Rodríguez-López, M.E., Abarkane Abdel-lah, S. (2023). The linguistic fetish in multilingual advertising: an audio message translated into seven foreign languages. Journal of Marketing Communications. DOI: 10.1080/13527266.2023.2283047
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