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The linguistic fetish in multilingual advertising: an audio message translated into seven foreign languages

dc.contributor.authorAlcántara Pilar, Juan Miguel 
dc.contributor.authorSánchez Duarte, Iván Manuel
dc.contributor.authorRodríguez López, María Eugenia 
dc.contributor.authorAbarkane Abdel-lah, Shakira
dc.date.accessioned2025-01-20T10:48:10Z
dc.date.available2025-01-20T10:48:10Z
dc.date.issued2023
dc.identifier.citationAlcántara-Pilar, J.M., Sánchez-Duarte, I.M., Rodríguez-López, M.E., Abarkane Abdel-lah, S. (2023). The linguistic fetish in multilingual advertising: an audio message translated into seven foreign languages. Journal of Marketing Communications. DOI: 10.1080/13527266.2023.2283047es_ES
dc.identifier.urihttps://hdl.handle.net/10481/99689
dc.language.isoenges_ES
dc.titleThe linguistic fetish in multilingual advertising: an audio message translated into seven foreign languageses_ES
dc.typejournal articlees_ES
dc.rights.accessRightsopen accesses_ES
dc.identifier.doiDOI: 10.1080/13527266.2023.2283047


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