• What drives consumers to use P2P payment systems? An analytical approach based on the stimulus– organism–response (S-O-R) model 

  Irimia-Diéguez, Ana; Liébana Cabanillas, Francisco José; Blanco-Oliver, Antonio; Lara Rubio, Juan (2023-07-13)

• Linguistics and marketing: The effect of foreign languages in advertising messages 

  Alcántara Pilar, Juan Miguel; Sánchez Duarte, Iván Manuel; Bermúdez Martínez, María; Rodríguez López, María Eugenia (2024-01-31)

• The effect of self-congruity and motivation on consumer-based destination brand equity 

  Frías Jamilena, Dolores María; Castañeda García, José Alberto; Barrio García, Salvador Del; López Moreno, Lorenza (2020)

• The role of numeracy and information load in the tourist decision‐making process 

  Castañeda García, José Alberto; Rodríguez Molina, Miguel Ángel; Frías Jamilena, Dolores María; García Retamero Imedio, María Del Rocío (2020)

• Online marketing effectiveness -the influence of information load and digital literacy, a cross-country comparison 

  Castañeda García, José Alberto; Frías Jamilena, Dolores María; Rodríguez Molina, Miguel Ángel; Jones, Adam (2020)

Más