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      <dc:title>The linguistic fetish in multilingual advertising: an audio message translated into seven foreign languages</dc:title>
      <dc:creator>Alcántara Pilar, Juan Miguel</dc:creator>
      <dc:creator>Sánchez Duarte, Iván Manuel</dc:creator>
      <dc:creator>Rodríguez López, María Eugenia</dc:creator>
      <dc:creator>Abarkane Abdel-lah, Shakira</dc:creator>
      <dc:date>2025-01-20T10:48:10Z</dc:date>
      <dc:date>2025-01-20T10:48:10Z</dc:date>
      <dc:date>2023</dc:date>
      <dc:type>journal article</dc:type>
      <dc:identifier>Alcántara-Pilar, J.M., Sánchez-Duarte, I.M., Rodríguez-López, M.E., Abarkane Abdel-lah, S. (2023). The linguistic fetish in multilingual advertising: an audio message translated into seven foreign languages. Journal of Marketing Communications. DOI: 10.1080/13527266.2023.2283047</dc:identifier>
      <dc:identifier>https://hdl.handle.net/10481/99689</dc:identifier>
      <dc:identifier>DOI: 10.1080/13527266.2023.2283047</dc:identifier>
      <dc:language>eng</dc:language>
      <dc:rights>open access</dc:rights>
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