Consumer searching information process and Culture Values
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Identificadores
URI: http://hdl.handle.net/10481/34912Exportar
Metadatos
Mostrar el registro completo del ítemMateria
Perceived usefulness Ease of use Cultural congruence
Fecha
2005Referencia bibliográfica
Alcántara-Pilar, J.M.; Barrio-García, S. Consumer searching information process and Culture Values. In: The 2005 Networking and Electronic Commerce Research Conference (NAEC), 6-9 October, Lake Garda, Italy (2005). [http://hdl.handle.net/10481/34912]
Resumen
The use of Internet as a new market has increased interest in research on Consumer Behaviour Online. Due to its complexity, each investigation has been centred on different aspects. So to continue, a theoretical model will be offered developed from TAM and the State of Flow but adding some new elements related to social pressure and the intention to reduce cognitive effort of the navigator so that he can concentrate more on enjoying himself while navigating and shopping.