@misc{10481/34912,
year = {2005},
url = {http://hdl.handle.net/10481/34912},
abstract = {The use of Internet as a new market has increased interest in research on Consumer Behaviour Online. Due to its complexity, each investigation has been centred on different aspects. So to continue, a theoretical  model will be offered developed from TAM and the State of Flow but adding some new elements related to social pressure and the intention to reduce cognitive effort of the navigator so that he can concentrate more on enjoying himself while navigating and shopping.},
keywords = {Perceived usefulness},
keywords = {Ease of use},
keywords = {Cultural congruence},
title = {Consumer searching information process and Culture Values},
author = {Alcántara Pilar, Juan Miguel and Barrio García, Salvador Del},
}