Consumer searching information process and Culture Values

dc.contributor.author	Alcántara Pilar, Juan Miguel
dc.contributor.author	Barrio García, Salvador Del
dc.date.accessioned	2015-02-23T08:18:35Z
dc.date.available	2015-02-23T08:18:35Z
dc.date.issued	2005
dc.identifier.citation	Alcántara-Pilar, J.M.; Barrio-García, S. Consumer searching information process and Culture Values. In: The 2005 Networking and Electronic Commerce Research Conference (NAEC), 6-9 October, Lake Garda, Italy (2005). [http://hdl.handle.net/10481/34912]	es_ES
dc.identifier.uri	http://hdl.handle.net/10481/34912
dc.description.abstract	The use of Internet as a new market has increased interest in research on Consumer Behaviour Online. Due to its complexity, each investigation has been centred on different aspects. So to continue, a theoretical model will be offered developed from TAM and the State of Flow but adding some new elements related to social pressure and the intention to reduce cognitive effort of the navigator so that he can concentrate more on enjoying himself while navigating and shopping.	es_ES
dc.language.iso	eng	es_ES
dc.subject	Perceived usefulness	es_ES
dc.subject	Ease of use	es_ES
dc.subject	Cultural congruence	es_ES
dc.title	Consumer searching information process and Culture Values	es_ES
dc.type	conference output	es_ES
dc.rights.accessRights	open access	es_ES