Consumer searching information process and Culture Values

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URI: http://hdl.handle.net/10481/34912
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Author
Alcántara Pilar, Juan Miguel; Barrio García, Salvador Del
Materia
Perceived usefulness
 
Ease of use
 
Cultural congruence
 
Date
2005
Referencia bibliográfica
Alcántara-Pilar, J.M.; Barrio-García, S. Consumer searching information process and Culture Values. In: The 2005 Networking and Electronic Commerce Research Conference (NAEC), 6-9 October, Lake Garda, Italy (2005). [http://hdl.handle.net/10481/34912]
Abstract
The use of Internet as a new market has increased interest in research on Consumer Behaviour Online. Due to its complexity, each investigation has been centred on different aspects. So to continue, a theoretical model will be offered developed from TAM and the State of Flow but adding some new elements related to social pressure and the intention to reduce cognitive effort of the navigator so that he can concentrate more on enjoying himself while navigating and shopping.
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