TY  - GEN 
AU  - Alcántara Pilar, Juan Miguel
AU  - Barrio García, Salvador Del
PY  - 2005
UR  - http://hdl.handle.net/10481/34912
AB  - The use of Internet as a new market has increased interest in research on Consumer Behaviour Online. Due to its complexity, each investigation has been centred on different aspects. So to continue, a theoretical  model will be offered developed from...
LA  - eng
KW  - Perceived usefulness
KW  - Ease of use
KW  - Cultural congruence
TI  - Consumer searching information process and Culture Values
ER  -