To buy green or not to buy: environmental concerned companies and individuals' rewarding behaviour

Identificadores
URI: http://hdl.handle.net/10481/32407
Exportar
RISMendeleyBibtex
Estadísticas
View Usage Statistics
Metadata
Show full item record
Author
Rodríguez Priego, Nuria; Montoro Ríos, Francisco Javier
Materia
Global climate change
 
Pro-environmental behavior
 
Risk perception
 
Perceived consumer effectiveness
 
Behavioural intention
 
Date
2014-06-30
Sponsorship
Incentivos a proyectos de investigación de excelencia de las universidades y organismos de investigación de Andalucía: proyectos de promoción general del conocimiento PGC.SEJ.6768.; Incentivos para la formación de personal docente e investigador predoctoral en áreas de conocimiento deficitarias, concedido a la doctoranda por la Consejería de Innovación, Ciencia y Empresa de la Junta de Andalucía en la convocatoria 2010.
Abstract
The present research aim to examine individuals´ purchasing behavioural intention related with corporations who are environmental concerned. Two Structural Equations Models are proposed and tested independently for the behavioral intention or rewarding and punishing companies by buying or not their products. Results highlight the importance of increasing perceived consumer effectiveness of their energy saving actions, as well as involvement to enhance the risk perceived of global climate change and pro-environmental related behaviors. Furthermore, behavioral intention seems to be determined by past reported behaviour and consumers´ risk perception.
Collections