TY - GEN AU - Rodríguez Priego, Nuria AU - Montoro Ríos, Francisco Javier PY - 2014 UR - http://hdl.handle.net/10481/32407 AB - The present research aim to examine individuals´ purchasing behavioural intention related with corporations who are environmental concerned. Two Structural Equations Models are proposed and tested independently for the behavioral intention or... LA - eng KW - Global climate change KW - Pro-environmental behavior KW - Risk perception KW - Perceived consumer effectiveness KW - Behavioural intention TI - To buy green or not to buy: environmental concerned companies and individuals' rewarding behaviour ER -