The influence of cultural intelligence on intention of internet use
Identificadores
URI: https://hdl.handle.net/10481/88980Metadatos
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Emerald
Fecha
2018Patrocinador
Spanish Ministry for the Economy and Competitiveness (ECO2012-39217) and the research project P11 SEJ8104 of the Junta de Andalucía.Resumen
Purpose – Each culture is defined by norms, beliefs and values which influence and complicate individual thoughts and actions. Cultural intelligence (CQ) is a novel concept that reflects the ability of individuals of certain cultures to adapt to the general conditions of a different society. This study aims to explore the relationship between CQ and technology adoption in the form of intention to use the internet.
Design/methodology/approach – This quantitative empirical study, based on data from a questionnaire completed by 201 university students, proposes three models to analyse the direct, indirect and moderating influence of the CQ on intention to use the internet.
Findings – The study reveals that CQ has an indirect influence on the intention to use the internet.
Originality/value – Most research to date has focused on analysing the influence of CQ in the cross- cultural field. This work contributes to the development of the concept of CQ as a decisive factor in a globalised world and analyses its impact on the internet, a tool that is fundamental at all levels.