Universities’ use of Instagram in the context of communication: The TRNC example

Abstract

Social media has become a necessity for people. The fact remains that, the increase in the number of users of social media platforms and the fact that they spend a lot of time on social media cause some differences in the influence of users, in the desired direction of thinking and the need for verification. Recently, Instagram is among the platforms most used by university students. Starting from this, this study investigates how universities in TRNC use Instagram accounts in the context of communication. In line with this goal, the research, the posts shared by the five universities in the Turkish Republic of Northern Cyprus, which have the most Instagram followers, in the fall semester of the 2021-2022 academic year, were analyzed by content analysis method. The posts were handled in 5 categories: news - announcement, promotion, culture, art, sports, social responsibility and special day. As a result of the study, the Instagram accounts of the universities were analyzed