Universities’ use of Instagram in the context of communication: The TRNC example
Metadatos
Mostrar el registro completo del ítemEditorial
Universidad de Granada
Materia
University Social Media TRNC
Fecha
2023-03-03Referencia bibliográfica
Mustafa Ufuk Çelik, Ahmet Can Temel (2023). Universities’ use of Instagram in the context of communication: The TRNC example .Journal for Educators, Teachers and Trainers,Vol. 14(1). 85-94[DOI: 10.47750/jett.2023.14.01.008]
Resumen
Social media has become a necessity for people. The fact remains that, the increase in the number of
users of social media platforms and the fact that they spend a lot of time on social media cause some
differences in the influence of users, in the desired direction of thinking and the need for verification.
Recently, Instagram is among the platforms most used by university students. Starting from this, this
study investigates how universities in TRNC use Instagram accounts in the context of
communication. In line with this goal, the research, the posts shared by the five universities in the
Turkish Republic of Northern Cyprus, which have the most Instagram followers, in the fall semester
of the 2021-2022 academic year, were analyzed by content analysis method. The posts were handled
in 5 categories: news - announcement, promotion, culture, art, sports, social responsibility and special
day. As a result of the study, the Instagram accounts of the universities were analyzed