A Hybrid Digital Marketing Model based on Content Marketing and Inbound Marketing
Metadata
Show full item recordEditorial
Universidad de Granada
Materia
Digital marketing Content Marketing Inbound Marketing Big Data Analytics
Date
2022-11-10Referencia bibliográfica
Harikrishnan Nair N J, Vinith Kumar Nair (2022). A Hybrid Digital Marketing Model based on Content Marketing and Inbound Marketing Journal for Educators, Teachers and Trainers,Vol. 13(4). 13 – 26. DOI: [10.47750/jett.2022.13.04.003]
Abstract
To assist marketing strategists in creating various marketing plans for different target markets, lower
overhead costs, and boost the effectiveness of online advertising, the study aims to create an accurate
and data-driven digital marketing platform. A Hybrid Digital Marketing Framework (HDMF) is
designed in this research to combine the content marketing and inbound marketing strategy using big
data analytics. This paper primarily introduces big data mining and related technologies, including
the decentralized platform, the web browser, and key modules engaged. It explains these technical
foundations, operational procedures, and e-commerce sites to present the main applications and
implementation strategies. The particular example is chosen as the study object, and its
implementation of marketing transformation concerning its particular scenario is examined with
experimental results. The entire big data marketing procedure, from data collecting to data
application, is executed and summed up through the product marketing effect presentation and
outcomes analysis using content marketing and inbound marketing strategy.
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