TY  - JOUR 
AU  - Harikrishnan, Nair N. J.
AU  - Vinith Kumar, Nair
PY  - 2022
UR  - https://hdl.handle.net/10481/79682
AB  - To assist marketing strategists in creating various marketing plans for different target markets, lower
overhead costs, and boost the effectiveness of online advertising, the study aims to create an accurate
and data-driven digital marketing...
LA  - eng
PB  - Universidad de Granada
KW  - Digital marketing
KW  - Content Marketing
KW  - Inbound Marketing
KW  - Big Data Analytics
TI  - A Hybrid Digital Marketing Model based on Content Marketing and Inbound Marketing
DO  - 10.47750/jett.2022.13.04.003
ER  -