Profiling clients in the tourism sector using fuzzy linguistic models based on 2-tuples
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Fuzzy linguistic modelingCustomer opinion valueMulti-Criteria Decision-MakingOnline customers segmentation2-tuples model
Itzcóatl Bueno... [et al.]. Profiling clients in the tourism sector using fuzzy linguistic models based on 2-tuples, Procedia Computer Science, Volume 199, 2022, Pages 718-724, ISSN 1877-0509, [https://doi.org/10.1016/j.procs.2022.01.089]
SponsorshipSpanish Government PID2019-103880RB-I00 / AEI / 10.13039/501100011033
Customer segmentation is a key piece of a company's business strategy. This paper presents a segmentation of the online users of tourism platforms through the recency, frequency and helpfulness of the users. 2-tuples model is applied to these variables to be more precise without loss of information. In addition, the functionality of the proposal made by the authors is verified through a use case in which TripAdvisor opinioners are segmented in reference to the experience lived in hotels and tourist accommodation.