@misc{10481/74375,
year = {2022},
month = {2},
url = {http://hdl.handle.net/10481/74375},
abstract = {Customer segmentation is a key piece of a company's business strategy. This paper presents a segmentation of the online users of tourism platforms through the recency, frequency and helpfulness of the users. 2-tuples model is applied to these variables to be more precise without loss of information. In addition, the functionality of the proposal made by the authors is verified through a use case in which TripAdvisor opinioners are segmented in reference to the experience lived in hotels and tourist accommodation.},
organization = {Spanish Government	PID2019-103880RB-I00 / AEI / 10.13039/501100011033},
publisher = {Elsevier},
keywords = {Fuzzy linguistic modeling},
keywords = {Customer opinion value},
keywords = {Multi-Criteria Decision-Making},
keywords = {Online customers segmentation},
keywords = {2-tuples model},
title = {Profiling clients in the tourism sector using fuzzy linguistic models based on 2-tuples},
doi = {10.1016/j.procs.2022.01.089},
author = {Bueno, Itzcóatl and Porcel Gallego, Carlos Gustavo and Herrera Viedma, Enrique},
}