TY  - GEN 
AU  - Bueno, Itzcóatl
AU  - Porcel Gallego, Carlos Gustavo
AU  - Herrera Viedma, Enrique
PY  - 2022
UR  - http://hdl.handle.net/10481/74375
AB  - Customer segmentation is a key piece of a company's business strategy. This paper presents a segmentation of the online users of tourism platforms through the recency, frequency and helpfulness of the users. 2-tuples model is applied to these...
LA  - eng
PB  - Elsevier
KW  - Fuzzy linguistic modeling
KW  - Customer opinion value
KW  - Multi-Criteria Decision-Making
KW  - Online customers segmentation
KW  - 2-tuples model
TI  - Profiling clients in the tourism sector using fuzzy linguistic models based on 2-tuples
DO  - 10.1016/j.procs.2022.01.089
ER  -