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Towards a definition of transcreation: a systematic literature review
dc.contributor.author | Díaz Millón, Mar | |
dc.contributor.author | Olvera Lobo, María Dolores | |
dc.date.accessioned | 2021-12-17T12:35:46Z | |
dc.date.available | 2021-12-17T12:35:46Z | |
dc.date.issued | 2021-12-03 | |
dc.identifier.citation | Mar Díaz-Millón & María Dolores Olvera-Lobo (2021) Towards a definition of transcreation: a systematic literature review, Perspectives, DOI: [10.1080/0907676X.2021.2004177] | es_ES |
dc.identifier.uri | http://hdl.handle.net/10481/72113 | |
dc.description | This work has been supported by the project RTI2018.093348.B.100, funded by MCIN/AEI/10.13039/501100011033/FEDER "Una manera de hacer Europa"; and by the Training Program for University Teaching Staff FPU18/02698 (MICIU). | es_ES |
dc.description.abstract | ‘Transcreation’ has appeared in the last decade as a translation-related activity consisting in the creative reinterpretation of texts to suit the characteristics of an intended audience. However, the scientific literature surrounding transcreation does not offer a homogenous definition of the term. Given these disparities, the main objective of this work is to create a reliable source of reviewed scientific information about the topic. A sample of scientific works regarding the topic ‘transcreation’ has been compiled from databases and repositories of recognized reliability and has been analyzed with a qualitative data analysis software (NVivo). Findings show that research on transcreation expanded significantly between 2015 and 2019 and that most studies are of a qualitative nature. A critical analysis of the content connects transcreation with other fields of research: translation, communication, advertising and poetry. Following a concept-centric approach, this Systematic Literature Review has permitted the formulation of definitions for transcreation and the landscape of academic research on the topic to be outlined. | es_ES |
dc.description.sponsorship | MCIN/AEI/FEDER "Una manera de hacer Europa" RTI2018.093348 | es_ES |
dc.description.sponsorship | Training Program for University Teaching Staff (MICIU) FPU18/02698 | es_ES |
dc.language.iso | eng | es_ES |
dc.publisher | Taylor & Francis | es_ES |
dc.rights | Atribución-NoComercial-SinDerivadas 3.0 España | * |
dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/es/ | * |
dc.subject | Transcreation | es_ES |
dc.subject | Systematic literature review | es_ES |
dc.subject | Translation Studies | es_ES |
dc.subject | Qualitative analysis | es_ES |
dc.subject | Critical analysis | es_ES |
dc.title | Towards a definition of transcreation: a systematic literature review | es_ES |
dc.type | info:eu-repo/semantics/article | es_ES |
dc.rights.accessRights | info:eu-repo/semantics/openAccess | es_ES |
dc.identifier.doi | 10.1080/0907676X.2021.2004177 | |
dc.type.hasVersion | info:eu-repo/semantics/publishedVersion | es_ES |