Understanding users’ willingness to travel on autonomous buses: The moderating effect of experience
Metadatos
Mostrar el registro completo del ítemAutor
Molimillo, Sebastian; Caballero-Galeote, Lidia; Liébana-Cabanillas, Francisco; Ruiz Montañez, MiguelEditorial
Elsevier
Materia
Autonomous bus Artificial intelligence Willingness to use
Fecha
2024-06-03Referencia bibliográfica
Milinillo, S. et. al. Journal of Retailing and Consumer Services 81 (2024) 103931. [https://doi.org/10.1016/j.jretconser.2024.103931]
Patrocinador
Málaga City Council, Empresa Malagueña de Transportes and Cátedra de Gestión del Transporte (Transport Management Chair) of the University of Málaga.; Universidad de Málaga / CBUA; Andalusian Plan for Research, Development and Innovation (PAIDI) of the Andalusian Government (Grant: Research Group SEJ-567) (Spain)Resumen
The aim of this research is to analyse the factors that influence users’ willingness to travel on an autonomous bus
(AB). This analysis adopted a mixed-methods approach. The findings indicated that the main antecedents of
willingness to travel on an AB are perceived behavioural control, attitude and subjective norms, while the effect
of personal innovativeness was seen to be lower. Trust in the AB, and perceived safety, impacted on perceived
benefits, and perceived benefits impacted on satisfaction. Seven of the eight relationships proposed in the model
were moderated by participants’ experience in the AB pilot test.