Mostrar el registro sencillo del ítem

dc.contributor.authorHigueras Castillo, Elena 
dc.contributor.authorLiébana Cabanillas, Francisco José 
dc.contributor.authorAlonso Dos Santos, Manuel 
dc.contributor.authorZulauf, Katrin
dc.contributor.authorWagner, Ralf
dc.date.accessioned2024-05-24T10:59:20Z
dc.date.available2024-05-24T10:59:20Z
dc.date.issued2024-02-18
dc.identifier.citationHigueras-Castillo, E., Liébana-Cabanillas, F., Santos, M. A. D., Zulauf, K., & Wagner, R. (2024). Do you believe it? Green advertising skepticism and perceived value in buying electric vehicles. Sustainable Development, 1–15. https://doi.org/10.1002/sd.2932es_ES
dc.identifier.urihttps://hdl.handle.net/10481/92057
dc.description.abstractThe transportation sector's substantial greenhouse gas emissions necessitate solutions that promote sustainability. One potential approach is the higher adoption of electric vehicles (EVs). This study aims to empirically investigate the determinants of customers' intentions to adopt EVs, with a strong focus on the concept of green value. Framed in adaption-innovation theory and based on the customer perceived value model, this research analyses the influence of emotion, price, quality, social, green value and green advertising skepticism on purchase intention and customer engagement. Employing a PLS approach to fit the conceptual model to data obtained from an online survey of potential customers in Germany, Spain, and Chile (N = 791), we found evidence of a substantial and significant impact of green advertising skepticism on purchase intention and green perceived value. Notably, the social value of electric vehicles is the most crucial driver of customers' buying intention and is more important than price and green perceived value.es_ES
dc.description.sponsorshipOpen Access funding enabled and organized by Projekt DEALes_ES
dc.language.isoenges_ES
dc.publisherJohn Wiley & Sonses_ES
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 Internacional*
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/*
dc.subjectAdaption-innovation theoryes_ES
dc.subjectCustomer engagementes_ES
dc.subjectElectric vehicles es_ES
dc.titleDo you believe it? Green advertising skepticism and perceived value in buying electric vehicleses_ES
dc.typejournal articlees_ES
dc.rights.accessRightsopen accesses_ES
dc.identifier.doi10.1002/sd.2932
dc.type.hasVersionVoRes_ES


Ficheros en el ítem

[PDF]

Este ítem aparece en la(s) siguiente(s) colección(ones)

Mostrar el registro sencillo del ítem

Attribution-NonCommercial-NoDerivatives 4.0 Internacional
Excepto si se señala otra cosa, la licencia del ítem se describe como Attribution-NonCommercial-NoDerivatives 4.0 Internacional