An Application of Co-Word Analysis and Bibliometric Maps for Detecting the Most Highlighting Themes in the Consumer Behaviour Based Research: A Longitudinal Perspective
Metadatos
Mostrar el registro completo del ítemAutor
Muñoz Leiva, Francisco; Viedma Del Jesús, María Isabel; López Herrera, Antonio Gabriel; Sánchez Fernández, JuanEditorial
Springer Nature
Materia
Bibliometric Study Conceptual Evolution Emerging Trends Co-Word Analysis Consumer Behaviour Research Information and Communications Technology
Fecha
2011Referencia bibliográfica
Published version: Muñoz-Leiva, F., Viedma-del-Jesús, M.I., Sánchez-Fernández, J. et al. An application of co-word analysis and bibliometric maps for detecting the most highlighting themes in the consumer behaviour research from a longitudinal perspective. Qual Quant 46, 1077–1095 (2012). https://doi.org/10.1007/s11135-011-9565-3
Patrocinador
Ministry of Science and Technology´s R&D&I National Plan SEC 2003-09231Resumen
In this paper is presented a bibliometric and visual study of research on a Social
Science field, concretely, on consumer behaviour. Bibliometric maps showing the
associations between the main concepts in the field are provided from 1966 to 2008.
The maps provide insight into the structure of the consumer behaviour based research,
visualize the division of the field into several subfields, and indicate the relationships
between these subfields. The results show how Information and Communication
Technology (ICT) has become increasingly important over time, becoming an
essential nexus in consumer behaviour studies in recent times.
The maps are created by co-word analysis and they can be used for forecast emerging
trends in the consumer behaviour field and they also enable the novice to become
familiar with the field.