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Neural Responses to Hedonic and Utilitarian Banner Ads: An fMRI Study
| dc.contributor.author | Casado-Aranda, Luis Alberto | |
| dc.contributor.author | Sánchez-Fernández, Juan | |
| dc.contributor.author | Viedma Del Jesús, María Isabel | |
| dc.date.accessioned | 2024-02-04T15:13:04Z | |
| dc.date.available | 2024-02-04T15:13:04Z | |
| dc.date.issued | 2022 | |
| dc.identifier.citation | Casado-Aranda, Luis-Alberto, Juan Sánchez-Fernández, and María I. Viedma-del-Jesús. "Neural responses to hedonic and utilitarian banner ads: An fMRI study." Journal of Interactive Marketing 57.2 (2022): 296-322. | es_ES |
| dc.identifier.uri | https://hdl.handle.net/10481/88094 | |
| dc.language.iso | eng | es_ES |
| dc.rights | Attribution-NonCommercial-NoDerivatives 4.0 Internacional | * |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/4.0/ | * |
| dc.title | Neural Responses to Hedonic and Utilitarian Banner Ads: An fMRI Study | es_ES |
| dc.type | journal article | es_ES |
| dc.rights.accessRights | open access | es_ES |
| dc.identifier.doi | 10.1177/10949968221087259 | |
| dc.type.hasVersion | SMUR | es_ES |
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