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dc.contributor.authorZarco, Carmen
dc.contributor.authorRobles, Alberto
dc.contributor.authorValls-Prieto, Javier 
dc.contributor.authorCordón García, Óscar 
dc.date.accessioned2023-05-30T11:57:45Z
dc.date.available2023-05-30T11:57:45Z
dc.date.issued2023-05-30
dc.identifier.urihttps://hdl.handle.net/10481/82029
dc.description.abstractThe aim of this research is to determine how the most sustainable brands in Italy and Spain developed communication and awareness-raising actions during the COVID-19 pandemic and whether these companies were truly involved in raising public awareness of the pandemic. We specifically focus on sustainable companies, as health communication is considered to be an important corporate social responsibility task.es_ES
dc.description.sponsorshipThis research was supported by MCIN/AEI/10.13039/501100011033 and ERDF “A way of making Europe” under grant CONFIA (PID2021-122916NB-I00).es_ES
dc.format.extentOnline annex with tables and figureses_ES
dc.language.isoenges_ES
dc.publisherEmerald Publishinges_ES
dc.relation.ispartofseriesSJME-ESIC;1
dc.rightsCreative Commons Attribution-NonCommercial-NoDerivs 3.0 Licensees_ES
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/3.0/es_ES
dc.subjectCovid-19es_ES
dc.subjectSustainable brand communicationes_ES
dc.subjectSocial mediaes_ES
dc.subjectDiscourse analysis es_ES
dc.subjectHashtagses_ES
dc.subjectSocial network analysis and visualizationes_ES
dc.titleHow did sustainable Spanish and Italian brands communicate COVID-19 on social media? - Online Annexes_ES
dc.typedatasetes_ES
dc.rights.accessRightsinfo:eu-repo/semantics/openAccesses_ES
dc.identifier.doi10.30827/Digibug.82029
dc.type.hasVersioninfo:eu-repo/semantics/publishedVersiones_ES
dc.publication.year2023
dc.version1.0es_ES


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Creative Commons Attribution-NonCommercial-NoDerivs 3.0 License
Except where otherwise noted, this item's license is described as Creative Commons Attribution-NonCommercial-NoDerivs 3.0 License