How did sustainable Spanish and Italian brands communicate COVID-19 on social media? - Online Annex

Zarco, Carmen; Robles, Alberto; Valls-Prieto, Javier; Cordón García, Óscar

doi:10.30827/Digibug.82029

dc.contributor.author	Zarco, Carmen
dc.contributor.author	Robles, Alberto
dc.contributor.author	Valls-Prieto, Javier
dc.contributor.author	Cordón García, Óscar
dc.date.accessioned	2023-05-30T11:57:45Z
dc.date.available	2023-05-30T11:57:45Z
dc.date.issued	2023-05-30
dc.identifier.uri	https://hdl.handle.net/10481/82029
dc.description.abstract	The aim of this research is to determine how the most sustainable brands in Italy and Spain developed communication and awareness-raising actions during the COVID-19 pandemic and whether these companies were truly involved in raising public awareness of the pandemic. We specifically focus on sustainable companies, as health communication is considered to be an important corporate social responsibility task.	es_ES
dc.description.sponsorship	This research was supported by MCIN/AEI/10.13039/501100011033 and ERDF “A way of making Europe” under grant CONFIA (PID2021-122916NB-I00).	es_ES
dc.format.extent	Online annex with tables and figures	es_ES
dc.language.iso	eng	es_ES
dc.publisher	Emerald Publishing	es_ES
dc.relation.ispartofseries	SJME-ESIC;1
dc.rights	Creative Commons Attribution-NonCommercial-NoDerivs 3.0 License	es_ES
dc.rights.uri	http://creativecommons.org/licenses/by-nc-nd/3.0/	es_ES
dc.subject	Covid-19	es_ES
dc.subject	Sustainable brand communication	es_ES
dc.subject	Social media	es_ES
dc.subject	Discourse analysis	es_ES
dc.subject	Hashtags	es_ES
dc.subject	Social network analysis and visualization	es_ES
dc.title	How did sustainable Spanish and Italian brands communicate COVID-19 on social media? - Online Annex	es_ES
dc.type	dataset	es_ES
dc.rights.accessRights	open access	es_ES
dc.identifier.doi	10.30827/Digibug.82029
dc.type.hasVersion	VoR	es_ES
dc.publication.year	2023
dc.version	1.0	es_ES

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