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How did sustainable Spanish and Italian brands communicate COVID-19 on social media? - Online Annex
dc.contributor.author | Zarco, Carmen | |
dc.contributor.author | Robles, Alberto | |
dc.contributor.author | Valls-Prieto, Javier | |
dc.contributor.author | Cordón García, Óscar | |
dc.date.accessioned | 2023-05-30T11:57:45Z | |
dc.date.available | 2023-05-30T11:57:45Z | |
dc.date.issued | 2023-05-30 | |
dc.identifier.uri | https://hdl.handle.net/10481/82029 | |
dc.description.abstract | The aim of this research is to determine how the most sustainable brands in Italy and Spain developed communication and awareness-raising actions during the COVID-19 pandemic and whether these companies were truly involved in raising public awareness of the pandemic. We specifically focus on sustainable companies, as health communication is considered to be an important corporate social responsibility task. | es_ES |
dc.description.sponsorship | This research was supported by MCIN/AEI/10.13039/501100011033 and ERDF “A way of making Europe” under grant CONFIA (PID2021-122916NB-I00). | es_ES |
dc.format.extent | Online annex with tables and figures | es_ES |
dc.language.iso | eng | es_ES |
dc.publisher | Emerald Publishing | es_ES |
dc.relation.ispartofseries | SJME-ESIC;1 | |
dc.rights | Creative Commons Attribution-NonCommercial-NoDerivs 3.0 License | es_ES |
dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/ | es_ES |
dc.subject | Covid-19 | es_ES |
dc.subject | Sustainable brand communication | es_ES |
dc.subject | Social media | es_ES |
dc.subject | Discourse analysis | es_ES |
dc.subject | Hashtags | es_ES |
dc.subject | Social network analysis and visualization | es_ES |
dc.title | How did sustainable Spanish and Italian brands communicate COVID-19 on social media? - Online Annex | es_ES |
dc.type | dataset | es_ES |
dc.rights.accessRights | open access | es_ES |
dc.identifier.doi | 10.30827/Digibug.82029 | |
dc.type.hasVersion | VoR | es_ES |
dc.publication.year | 2023 | |
dc.version | 1.0 | es_ES |
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