How did sustainable Spanish and Italian brands communicate COVID-19 on social media? - Online Annex

Zarco, Carmen; Robles, Alberto; Valls-Prieto, Javier; Cordón García, Óscar

doi:10.30827/Digibug.82029

Supplementary tables and figures (1.756Mo)

Identificadores

URI: https://hdl.handle.net/10481/82029

DOI: 10.30827/Digibug.82029

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Editorial

Emerald Publishing

Materia

Covid-19

Sustainable brand communication

Social media

Discourse analysis

Hashtags

Social network analysis and visualization

Date

2023-05-30

Patrocinador

This research was supported by MCIN/AEI/10.13039/501100011033 and ERDF “A way of making Europe” under grant CONFIA (PID2021-122916NB-I00).

Résumé

The aim of this research is to determine how the most sustainable brands in Italy and Spain developed communication and awareness-raising actions during the COVID-19 pandemic and whether these companies were truly involved in raising public awareness of the pandemic. We specifically focus on sustainable companies, as health communication is considered to be an important corporate social responsibility task.

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