Application Of Fuzzy Ahp on Transportation Mode Selection: The Case of Cut Flower Business
Metadatos
Mostrar el registro completo del ítemAutor
Öçal, BoraEditorial
Universidad de Granada
Materia
Logistics Foreign trade Transportation Fuzzy AHP Cut Flowers
Fecha
2023-01-19Referencia bibliográfica
Bora Öçal (2022). Application Of Fuzzy Ahp on Transportation Mode Selection: The Case of Cut Flower Business Journal for Educators, Teachers and Trainers,Vol. 13(6). 720-728. DOI: [10.47750/jett.2022.13.06.071]
Resumen
The aim of this study, which was carried out in an enterprise exporting cut flowers, is to determine
the criteria that are important in the selection of transportation types used by cut flower enterprises in
international trade and to rank them according to their importance. For this purpose, face-to-face
interviews were conducted with the personnel in charge of logistics of an enterprise operating in the
cut flower sector and engaged in export activities. As a result of the data obtained from these
interviews and detailed literature review, the criteria affecting the choice of transportation type of the
enterprise were determined as speed, cost, reliability, traceability and flexibility and the officials
compared these criteria in pairs according to their importance. The data obtained from the
comparisons were analyzed with the Fuzzy Analytic Hierarchy Process (FAHP) method, one of the
multi-criteria decision-making methods. As a result of the analysis, it was determined that the criteria
with the highest level of importance for the cut flower business were speed and reliability, while cost
and traceability had a medium level of importance and flexibility had a low level of importance.