The Engagement of the Social Networks in the ACB Basketball League
Metadatos
Mostrar el registro completo del ítemEditorial
MDPI
Materia
Basketball Engagement Social networks Ranking Digital marketing
Fecha
2022-10-19Referencia bibliográfica
Benito-Colio, B... [et al.]. The Engagement of the Social Networks in the ACB Basketball League. Sustainability 2022, 14, 13462. [https://doi.org/10.3390/su142013462]
Patrocinador
Iundenia, Centro de Formacion de Tecnicos Deportivos CIF B-18905760 18013708; startup Football Connection (FOOC) 4.073.379Resumen
We currently live in a technological age, and in continuous growth. Within this age,
social networks have emerged as a way of communicating and creating value in branding. Sports
clubs have adapted their way of communicating with their fans and have made social networks an
indispensable tool for their daily communication. The aim of the present study is to analyze how
the position in the ranking affects the engagement of the social networks of 18 basketball clubs that
make up the Endesa ACB League during match days 16 to 34. Specific formulas were used in study
to analyze social networks of Facebook, Twitter, Instagram, and YouTube. The results show great
variability of engagement results as well as a positive correlation between the ranking in the table
and engagement on the different social networks, with Instagram having the highest correlation of
all the social networks.