TY  - JOUR 
AU  - Benito Colio, Berta
AU  - González Fernández, Francisco Tomás
AU  - García Mármol, Eduardo
PY  - 2022
UR  - https://hdl.handle.net/10481/78208
AB  - We currently live in a technological age, and in continuous growth. Within this age,
social networks have emerged as a way of communicating and creating value in branding. Sports
clubs have adapted their way of communicating with their fans and have...
LA  - eng
PB  - MDPI
KW  - Basketball
KW  - Engagement
KW  - Social networks
KW  - Ranking
KW  - Digital marketing
TI  - The Engagement of the Social Networks in the ACB Basketball League
DO  - 10.3390/su142013462
ER  -