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The use of gamification in environmental interpretation and its effect on customer-based destination brand equity: The moderating role of psychological distance
dc.contributor.author | Fernández Ruano, María Lina | |
dc.contributor.author | Frías Jamilena, Dolores María | |
dc.contributor.author | Polo Peña, Ana Isabel | |
dc.contributor.author | Peco Torres, Francisco | |
dc.date.accessioned | 2022-03-29T07:30:25Z | |
dc.date.available | 2022-03-29T07:30:25Z | |
dc.date.issued | 2021-12-23 | |
dc.identifier.citation | M. Lina Fernández-Ruano... [et al.]. The use of gamification in environmental interpretation and its effect on customer-based destination brand equity: The moderating role of psychological distance, Journal of Destination Marketing & Management, Volume 23, 2022, 100677, ISSN 2212-571X, [https://doi.org/10.1016/j.jdmm.2021.100677] | es_ES |
dc.identifier.uri | http://hdl.handle.net/10481/73858 | |
dc.description | This work was supported by the Ministerio de Ciencia e Innovacion from Spain (Research Projects PID2019-110941RB-I00) . Funding for open access charge: Universidad de Granada/CBUA | es_ES |
dc.description.abstract | This study seeks to contribute to the literature dealing with the formation of customer-based destination brand equity (CBDBE) using an environmental interpretation strategy. It aims to establish whether (i) participation in an environmental interpretation experience with a gamified design may exert a greater effect on CBDBE than participation in a non-gamified version; (ii) CBDBE is influenced by the tourist’s psychological distance relative to the destination in question; and (iii) psychological distance moderates the effect of environmental interpretation (gamified vs. non-gamified) on CBDBE. A quasi-experiment is designed in which the environmental interpretation is manipulated (gamified vs. non-gamified). The results show that the effect of a gamified environmental interpretation experience on CBDBE is greater than that of a non-gamified version; and that it is greater among participants who perceive the destination to be psychologically near. The study also finds that there is a regulatory construal fit between the use of a gamified design and psychological distance, such that perceived psychological distance exerts a moderating effect on the relationship between interpretation type (gamified vs. non-gamified) and CBDBE. It is identified that, when the destination is perceived to be psychologically distant, the gamified environmental interpretation generates significantly greater CBDBE than the non-gamified version. By contrast, when it is psychologically near, there are no significant differences in CBDBE between a gamified and a non-gamified environmental interpretation experience. These results are relevant both for the literature and for the professional tourism sector, which, by its very nature, operates in an international context. | es_ES |
dc.description.sponsorship | Spanish Government PID2019-110941RB-I00 | es_ES |
dc.language.iso | eng | es_ES |
dc.publisher | Elsevier | es_ES |
dc.rights | Atribución 3.0 España | * |
dc.rights.uri | http://creativecommons.org/licenses/by/3.0/es/ | * |
dc.subject | Environmental interpretation | es_ES |
dc.subject | Gamification | es_ES |
dc.subject | ICT | es_ES |
dc.subject | Customer-based destination brand equity | es_ES |
dc.subject | Psychological distance | es_ES |
dc.title | The use of gamification in environmental interpretation and its effect on customer-based destination brand equity: The moderating role of psychological distance | es_ES |
dc.type | journal article | es_ES |
dc.rights.accessRights | open access | es_ES |
dc.identifier.doi | 10.1016/j.jdmm.2021.100677 | |
dc.type.hasVersion | VoR | es_ES |