Show simple item record

dc.contributor.authorFernández Ruano, María Lina
dc.contributor.authorFrías Jamilena, Dolores María 
dc.contributor.authorPolo Peña, Ana Isabel 
dc.contributor.authorPeco Torres, Francisco 
dc.date.accessioned2022-03-29T07:30:25Z
dc.date.available2022-03-29T07:30:25Z
dc.date.issued2021-12-23
dc.identifier.citationM. Lina Fernández-Ruano... [et al.]. The use of gamification in environmental interpretation and its effect on customer-based destination brand equity: The moderating role of psychological distance, Journal of Destination Marketing & Management, Volume 23, 2022, 100677, ISSN 2212-571X, [https://doi.org/10.1016/j.jdmm.2021.100677]es_ES
dc.identifier.urihttp://hdl.handle.net/10481/73858
dc.descriptionThis work was supported by the Ministerio de Ciencia e Innovacion from Spain (Research Projects PID2019-110941RB-I00) . Funding for open access charge: Universidad de Granada/CBUAes_ES
dc.description.abstractThis study seeks to contribute to the literature dealing with the formation of customer-based destination brand equity (CBDBE) using an environmental interpretation strategy. It aims to establish whether (i) participation in an environmental interpretation experience with a gamified design may exert a greater effect on CBDBE than participation in a non-gamified version; (ii) CBDBE is influenced by the tourist’s psychological distance relative to the destination in question; and (iii) psychological distance moderates the effect of environmental interpretation (gamified vs. non-gamified) on CBDBE. A quasi-experiment is designed in which the environmental interpretation is manipulated (gamified vs. non-gamified). The results show that the effect of a gamified environmental interpretation experience on CBDBE is greater than that of a non-gamified version; and that it is greater among participants who perceive the destination to be psychologically near. The study also finds that there is a regulatory construal fit between the use of a gamified design and psychological distance, such that perceived psychological distance exerts a moderating effect on the relationship between interpretation type (gamified vs. non-gamified) and CBDBE. It is identified that, when the destination is perceived to be psychologically distant, the gamified environmental interpretation generates significantly greater CBDBE than the non-gamified version. By contrast, when it is psychologically near, there are no significant differences in CBDBE between a gamified and a non-gamified environmental interpretation experience. These results are relevant both for the literature and for the professional tourism sector, which, by its very nature, operates in an international context.es_ES
dc.description.sponsorshipSpanish Government PID2019-110941RB-I00es_ES
dc.language.isoenges_ES
dc.publisherElsevieres_ES
dc.rightsAtribución 3.0 España*
dc.rights.urihttp://creativecommons.org/licenses/by/3.0/es/*
dc.subjectEnvironmental interpretationes_ES
dc.subjectGamificationes_ES
dc.subjectICTes_ES
dc.subjectCustomer-based destination brand equityes_ES
dc.subjectPsychological distancees_ES
dc.titleThe use of gamification in environmental interpretation and its effect on customer-based destination brand equity: The moderating role of psychological distancees_ES
dc.typejournal articlees_ES
dc.rights.accessRightsopen accesses_ES
dc.identifier.doi10.1016/j.jdmm.2021.100677
dc.type.hasVersionVoRes_ES


Files in this item

[PDF]

This item appears in the following Collection(s)

Show simple item record

Atribución 3.0 España
Except where otherwise noted, this item's license is described as Atribución 3.0 España