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dc.contributor.authorCasado Aranda, Luis Alberto 
dc.contributor.authorSánchez Fernández, Juan 
dc.contributor.authorMontoro Ríos, Francisco Javier 
dc.contributor.authorArias Horcajadas, María Isabel
dc.identifier.citationCasado-Aranda, L.-A... [et al.]. Evaluation of the Work-Integrated Learning Methodology: Teaching Marketing through Practitioner Experience in the Classroom. Mathematics 2021, 9, 2164. []es_ES
dc.descriptionThis study was supported by an Excellence Project award from the Junta de Andalusia [REF: B-SEJ-220-UGR18] and by a grant from the Fundacion Ramon Areces [CISP18A6208]. In addition, it received support from the Teaching Innovation Project PIBD Basic I of the UGR (No. 20-45): Work-integrated learning: Ensenanza del marketing a traves de la experiencia de profesionales llevada al aula.es_ES
dc.description.abstractThe teaching methodology in university marketing subjects has traditionally been based on “lecture classes”, which have proved to be insufficient for providing students with professional skills that can be directly applied in the workplace. This research aims to reduce this gap between the university and business by applying the active teaching methodology of work-integrated learning (WIL), which consists of providing students with knowledge and experiences directly from professionals that are invited to the classroom. We evaluated the effects of the WIL methodology on university students in a marketing degree course through self-administered questionnaires. During a semester, perceived personal, academic, and professional outcomes were assessed in two groups of students of the same module, one of which participated in the WIL program (i.e., they received lectures by professional marketing experts who were invited to the classroom and explained, through real examples, the content of the subject being taught), and the other served as a control (i.e., they learned the content only through traditional lectures from the college instructor). The results revealed that the students who took part in the WIL program experienced increased motivation, enjoyment, and interest in the subject. Furthermore, they had an increased understanding and acquisition of the concepts, as well as a greater perceived ability to manage companies and a comprehension of the economic environment. These findings constitute an advance because they identify the benefits of applying WIL in knowledge fields where the acquisition of professional skills is crucial for graduates’ entry into the labor market.es_ES
dc.description.sponsorshipJunta de Andalusia B-SEJ-220-UGR18es_ES
dc.description.sponsorshipFundacion Ramon Areces CISP18A6208es_ES
dc.description.sponsorshipTeaching Innovation Project PIBD Basic I of the UGR 20-45es_ES
dc.rightsAtribución 3.0 España*
dc.subjectWork-Integrated learninges_ES
dc.subjectMarketing es_ES
dc.subjectProfessional experiences brought into the classroomes_ES
dc.subjectInterest es_ES
dc.titleEvaluation of the Work-Integrated Learning Methodology: Teaching Marketing through Practitioner Experience in the Classroomes_ES

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Atribución 3.0 España
Except where otherwise noted, this item's license is described as Atribución 3.0 España