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dc.contributor.authorGómez Carmona, Diego
dc.contributor.authorMuñoz Leiva, Francisco 
dc.contributor.authorLiébana Cabanillas, Francisco José 
dc.date.accessioned2021-05-12T10:10:38Z
dc.date.available2021-05-12T10:10:38Z
dc.date.issued2021
dc.identifier.citationGómez-Carmona, D.; Muñoz-Leiva, F.; Paramio, A.; Liébana-Cabanillas, F.; Cruces-Montes, S. What Do You Want to Eat? Influence of Menu Description and Design on Consumer’s Mind: An fMRI Study. Foods 2021, 10, 919. https://doi.org/10.3390/foods10050919es_ES
dc.identifier.urihttp://hdl.handle.net/10481/68490
dc.description.abstractThe main objective of this research was to analyse the active regions when processing dishes with a pleasant (vs. unpleasant) design and the effect of the previously read rational (vs. emotional) description when visualising the dish. The functional magnetic resonance image technique was used for the study. The results showed that participants who visualised pleasant vs. unpleasant dishes became active in several domains (e.g., attention, cognition and reward). On the other side, visualisation of unpleasant dishes activated stronger regions linked to inhibition, rejection, and related ambiguity. We found that subjects who read rational descriptions when visualising pleasant dishes activated regions related to congruence integration, while subjects who visualised emotional descriptions showed an increased neuronal response to pleasant dishes in the regions related to memory, emotion and congruence.es_ES
dc.description.sponsorshipAndalusian R+D+I Research Programme (Grant No: B-SEJ209-UGR18, “Research in NeuroSOCOM”project)es_ES
dc.description.sponsorshipProject Programme of the University of Cádiz (Grant No: PR2017-039)es_ES
dc.description.sponsorshipInstitute of Research and Development Social and Sustainability (INDESS)es_ES
dc.language.isoenges_ES
dc.publisherMDPIes_ES
dc.rightsAtribución 3.0 España*
dc.rights.urihttp://creativecommons.org/licenses/by/3.0/es/*
dc.subjectRestaurant dishes_ES
dc.subjectDesign dishes_ES
dc.subjectDescriptiones_ES
dc.subjectNeuromarketinges_ES
dc.subjectEmotiones_ES
dc.subjectPleasantes_ES
dc.subjectfMRIes_ES
dc.titleWhat Do You Want to Eat? Influence of Menu Description and Design on Consumer’s Mind: An fMRI Studyes_ES
dc.typeinfo:eu-repo/semantics/articlees_ES
dc.rights.accessRightsinfo:eu-repo/semantics/openAccesses_ES
dc.identifier.doi10.3390/foods10050919


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