Neural Predictors of Changes in Party Closeness after Exposure to Corruption Messages: An fMRI Study
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Consumer neuroscienceCorruption advertisingPolitical behaviorParty closenessPsychological mechanismsNeuroimaging
Sánchez-Fernández, J.; Casado-Aranda, L.-A. Neural Predictors of Changes in Party Closeness after Exposure to Corruption Messages: An fMRI Study. Brain Sci. 2021, 11, 158. [https://doi.org/10.3390/brainsci11020158]
SponsorshipFundacion Ramon Areces RARECES19-01; Junta de Andalucía B-SEJ-220-UGR18
Daily worldwide newspapers are filled with campaigning unveiling political corruption. Despite this information be worrying to many citizens, political researchers have not identified any consistent trend of decline of support among party sympathizers. This study utilizes neuroimaging for the first time to examine the neuropsychological origin of party closeness variation among backers of a liberal (Spanish SocialistWorkers’ Party, PSOE) and a conservative party (Popular Party, PP) in Spain after a month receiving corruption messages among their preferred party. Brain data provide some explanation as to the origin of party closeness reduction among liberal sympathizers: areas involved with negative feelings, disappointment and self-relevance served to predict party closeness reduction 30 days in advance. Implications for liberals and conservatives’ campaigns are discussed.