Leveraging Localized Social Media Insights for Early Warning Systems
Metadatos
Mostrar el registro completo del ítemEditorial
WORLD SCIENTIFIC PUBL CO PTE LTD
Materia
Early-warning systems Localized Social Media Social Media Sensor Social Media Insights
Fecha
2014Referencia bibliográfica
Bernabé-Moreno, J., Tejeda-Lorente, A., Porcel, C., & Herrera-Viedma, E. (2014). Leveraging localized social media insights for early warning systems. Procedia Computer Science, 31, 1051-1060. [DOI: 10.1016/j.procs.2014.05.359]
Patrocinador
TIN2013-40658-P; TIN2016-75850-RResumen
Social Media is more and more positioning as the channel to implement early warning systems for prompt reaction to events
that might affect a company’s core business. The enabling of geo-location for social media interactions unlocks new possibilities
for decision making scenarios aiming at triage situation where the quality of service decays. In this work we provide a system and
a set of soft metrics to quantify the impact created by the reaction of people directly affected by an incident in a particular area in
order to facilitate the service providers’ appropriate reaction, the decision making in marketing activities and to unveil customer
acquisition opportunities applying the system to the competitors’ customers.