Leveraging Localized Social Media Insights for Early Warning Systems Bernabé Moreno, Juan Tejeda Lorente, Álvaro Herrera Viedma, Enrique Early-warning systems Localized Social Media Social Media Sensor Social Media Insights Social Media is more and more positioning as the channel to implement early warning systems for prompt reaction to events that might affect a company’s core business. The enabling of geo-location for social media interactions unlocks new possibilities for decision making scenarios aiming at triage situation where the quality of service decays. In this work we provide a system and a set of soft metrics to quantify the impact created by the reaction of people directly affected by an incident in a particular area in order to facilitate the service providers’ appropriate reaction, the decision making in marketing activities and to unveil customer acquisition opportunities applying the system to the competitors’ customers. 2020-12-15T08:53:25Z 2020-12-15T08:53:25Z 2014 info:eu-repo/semantics/article Bernabé-Moreno, J., Tejeda-Lorente, A., Porcel, C., & Herrera-Viedma, E. (2014). Leveraging localized social media insights for early warning systems. Procedia Computer Science, 31, 1051-1060. [DOI: 10.1016/j.procs.2014.05.359] http://hdl.handle.net/10481/64906 10.1016/j.procs.2014.05.359 eng http://creativecommons.org/licenses/by-nc-nd/3.0/es/ info:eu-repo/semantics/openAccess Atribución-NoComercial-SinDerivadas 3.0 España WORLD SCIENTIFIC PUBL CO PTE LTD