Companies vs Coronavirus: A Call for Rapid Responsible Innovation
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ONE Division Academy of Management
Gutierrez-Gutierrez, L., Castillo, A, Montiel, I. 2020. Companies vs Coronavirus: A Call for Rapid Responsible Innovation. Covid-19 Insights from Business Sustainability Scholars. Organizations & Natural Environment, Academy of Management. https://one.aom.org/covid-19-insights-from-business-sustainability-scholars
This note is both a call for immediate action and hopefully also inspiration for companies to act against the COVID-19/Coronavirus outbreak in the form of rapid responsible innovation — innovation developed in a short period of time in a state of emergency with the hope of protecting people and saving lives. The current global pandemic has caught the entire world off guard and driven companies to step up in service of society. Companies now have the potential to show their commitment not only to shareholders but also to all their stakeholders.