Companies vs Coronavirus: A Call for Rapid Responsible Innovation

Gutiérrez Gutiérrez, Leopoldo; Castillo, Ana; Montiel, Ivan

doi:https://one.aom.org/covid-19-insights-from-business-sustainability-scholars/gutierrez-gutierrez-castillo-montiel

Gutierrez-Gutierrezetal.2020.pdf (260.0Kb)

Identificadores

URI: http://hdl.handle.net/10481/62185

DOI: https://one.aom.org/covid-19-insights-from-business-sustainability-scholars/gutierrez-gutierrez-castillo-montiel

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Editorial

ONE Division Academy of Management

Materia

Responsible Innovation

Stakeholders

Sustainability

COVID-19

Date

2020-03-26

Referencia bibliográfica

Gutierrez-Gutierrez, L., Castillo, A, Montiel, I. 2020. Companies vs Coronavirus: A Call for Rapid Responsible Innovation. Covid-19 Insights from Business Sustainability Scholars. Organizations & Natural Environment, Academy of Management. https://one.aom.org/covid-19-insights-from-business-sustainability-scholars

Abstract

This note is both a call for immediate action and hopefully also inspiration for companies to act against the COVID-19/Coronavirus outbreak in the form of rapid responsible innovation — innovation developed in a short period of time in a state of emergency with the hope of protecting people and saving lives. The current global pandemic has caught the entire world off guard and driven companies to step up in service of society. Companies now have the potential to show their commitment not only to shareholders but also to all their stakeholders.

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