Film-induced Tourism: A Bibliometric Analysis (1998-2024)

Abstract

Purpose This study aims to critically evaluate the scientific evolution of film-induced tourism research from 1998 to 2024, identifying its transformative impact on tourism management and destination marketing. Our study seeks to uncover the pivotal role of audiovisual fiction in shaping tourist behavior, constructing destination images and influencing global travel motivations.

Design/methodology/approach A bibliometric analysis was conducted using the Scopus database, covering 386 documents. The study employed VOSviewer software to map co-authorship networks, keyword co-occurrence and thematic clusters, revealing multidisciplinary contributions and collaboration patterns.

Findings The analysis reveals a steady increase in research activity, with a significant rise in interest after 2020. Two primary research clusters emerge: one focused on tourist motivations and profiles and another on the influence of audiovisual media in shaping destination images. Despite a broad multidisciplinary approach, limited collaboration among researchers and institutions was observed. The findings underline the growing role of film-induced tourism as a strategic tool for destination management and marketing.

Research limitations/implications This study is limited by its exclusive reliance on the Scopus database, which may underrepresent non-English publications and contributions from emerging regions. Additionally, the use of a single bibliometric tool (VOSviewer) may restrict the scope of thematic clustering. Future studies should incorporate alternative databases and complementary analytical tools to enhance coverage and robustness. Despite these limitations, the findings offer valuable insights for advancing international collaboration and interdisciplinary dialog in film-induced tourism research.

Practical implications The study demonstrates that film-induced tourism is an expanding field of research, with a well-established impact on travel motivations and the construction of destination images. However, it still faces significant challenges related to international collaboration and interdisciplinary engagement among researchers and institutions.

Originality/value This work not only highlights emerging trends and gaps in collaboration among researchers and institutions but also provides actionable insights for leveraging media-driven tourism as a strategic tool for sustainable development and competitive advantage in the tourism industry.