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dc.contributor.authorDoña Toledo, Luis
dc.contributor.authorMuñoz Leiva, Francisco 
dc.contributor.authorLuque Martínez, Teodoro 
dc.contributor.authorFaraoni, Nina
dc.date.accessioned2025-06-24T10:28:34Z
dc.date.available2025-06-24T10:28:34Z
dc.date.issued2025-01-27
dc.identifier.citationLuis Doña Toledo, Francisco Muñoz-Leiva, Teodoro Luque Martínez & Nina Faraoni (27 Jan 2025): What is value in Higher Education? Studying scientific production through co-word analysis, Journal of Marketing for Higher Education, DOI: 10.1080/08841241.2025.2456873es_ES
dc.identifier.urihttps://hdl.handle.net/10481/104814
dc.descriptionThis work was supported by Consejería de Economía, Conocimiento, Empresas y Universidad, Junta de Andalucía: [Grant Number C-SEJ-197-UGR23].es_ES
dc.description.abstractThe concept of applied value in Higher Education has sparked extensive debate, focusing on its societal and individual benefits. This study explores four key approaches to value in scientific research: co-creation of value, social value, novel teaching techniques and technology, and the perceived value of universities among students and graduates. Using bibliometric analysis, the research examines the dominant perspectives in the literature and the multifaceted understanding of value in Higher Education. The study aims to (i) analyze the structural dynamics of research themes from 1979 to 2023 and (ii) identify emerging trends in the field over time. A sample of 848 papers from the Web of Science database was analyzed using SciMAT software, employing co-word analysis to assess keyword co-occurrence. Findings reveal that service and marketing paradigms dominate the literature, alongside substantial research on perceived value and its relationship with satisfaction. Additionally, recent trends highlight the increasing importance of technologies such as artificial intelligence, the dynamics of co-creation, and the effects of marketization, including pricing and resource allocation. This research offers insights into the evolving concept of value in Higher Education, emphasizing its complexity and ongoing transformation.es_ES
dc.description.sponsorshipJunta de Andalucía [C-SEJ-197-UGR23]es_ES
dc.language.isoenges_ES
dc.publisherTaylor & Francises_ES
dc.rightsAttribution-NoDerivatives 4.0 Internacional*
dc.rights.urihttp://creativecommons.org/licenses/by-nd/4.0/*
dc.subjectValue es_ES
dc.subjectCo-creation valuees_ES
dc.subjectPerceived Valuees_ES
dc.titleWhat is value in Higher Education? Studying scientific production through co-word analysises_ES
dc.typejournal articlees_ES
dc.rights.accessRightsembargoed accesses_ES
dc.identifier.doi10.1080/08841241.2025.2456873
dc.type.hasVersionVoRes_ES


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Attribution-NoDerivatives 4.0 Internacional
Except where otherwise noted, this item's license is described as Attribution-NoDerivatives 4.0 Internacional