Digital and Institutional Entrepreneurship as a Mechanism for Activating Social and Sports-Oriented Services; The Case of Sports Training
Metadatos
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Universidad de Granada
Materia
Digital Entrepreneurship Institutional Sports Structures Socially-Oriented Services Activation of Sports Services Digital Sports Services
Fecha
2025Referencia bibliográfica
Bouaita Toufik, Bouaita Abderrezzak (2025). Digital and Institutional Entrepreneurship as a Mechanism for Activating Social and Sports-Oriented Services; The Case of Sports Training. Journal for Educators, Teachers and Trainers, Vol.16(4) 392-407. ISSN 1989-9572
Resumen
Through this study, we aim to explore and analyze how digital entrepreneurial
approaches can be integrated with institutional sports structures, and to highlight how
digital and institutional sports entrepreneurship can work in synergy to create a dynamic
system that contributes to the activation and expansion of socially impactful sports
services. Additionally, the study seeks to understand the current state of digital
entrepreneurship in the service sector from a social perspective, and to propose suitable
mechanisms for entrepreneurial work in the sports field, particularly for graduates of
national institutes specializing in sports training. This is intended to help create added
value for society. To achieve these objectives, we adopted both the descriptive and
analytical methods to reach the study’s goals and verify the proposed hypotheses. The
study led to the following results: Digital entrepreneurship and emerging sports
institutions are increasingly emerging as promising mechanisms for revitalizing and
delivering broader socially-oriented sports services. By establishing specialized start-ups
led by experts in sports training sciences, it becomes possible to offer advanced
scientific and practical services aimed at enhancing the performance of athletes and
sports teams across various disciplines. Social media platforms (such as Facebook, Instagram, TikTok, LinkedIn, YouTube,
among others) play a vital role in showcasing services, promoting these new sports
institutions, building influence, generating content, and fostering genuine engagement
from sports audiences.
This synergy between digital entrepreneurship and emerging sports institutions
represents an innovative approach to developing sustainable models for delivering sports
training services with a positive social impact. By relying on sports-related applications
and service platforms, and leveraging the mechanisms of social media, these institutions
can expand the reach of their socially-oriented training services and connect with
broader segments of the community.
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