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Please use this identifier to cite or link to this item: http://hdl.handle.net/10481/44768

Title: 5th International Conference on Business Servitization "Servitization and the Competitiveness of European Manufacturers": Book of Abstracts
Issue Date: 15-Dec-2016
Abstract: Servitization has affected a wide range of firms, which are consciously transforming their businesses models through adding services to generate competitive advantage. Manufacturing and service industries tended in the past to be thought of two separate sectors. Recent evidence is changing this perception as manufacturers themselves had to base their competitive strategies on developing more complex products including value-added services. Servitization is grounded on value-in-use shift paradigm and generate capabilities that are distinctive and sustainable over competitors. This is why well-known researches from different countries had attended to the fifth International Conference on Business Servitization in Granada. In summary, the conference has studied the process of servitization with eleven separated sessions including a roundtable of southern Spanish firms debating on servitization experiences, some of them having the highest turn- over of the region.
Sponsorship: The conference was sponsored by the European H2020 project Makers (H2020-MSCA-RISE-2015-691192)
Publisher: Omnia Publisher
Keywords: Servitization
Business models
URI: http://hdl.handle.net/10481/44768
ISBN: 9788494560385
Rights : Creative Commons Attribution-NonCommercial-NoDerivs 3.0 License
Citation: Bustinza Sánchez, O.F.; Vendrell-Herrero, F. (eds.). 5th International Conference on Business Servitization "Servitization and the Competitiveness of European Manufacturers": Book of Abstracts. Granada, november 23-25, 2016. Granada: Omnia Science, 2016. [http://hdl.handle.net/10481/44768]
Appears in Collections:SEJ478 - Comunicaciones congresos, conferencias,...
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