TY - GEN PY - 2016 SN - 9788494560385 UR - http://hdl.handle.net/10481/44768 AB - Servitization has affected a wide range of firms, which are consciously transforming their businesses models through adding services to generate competitive advantage. Manufacturing and service industries tended in the past to be thought of two... LA - eng PB - Omnia Publisher KW - Servitization KW - Business models KW - Competitiveness KW - Manufactures KW - Europe TI - 5th International Conference on Business Servitization "Servitization and the Competitiveness of European Manufacturers": Book of Abstracts DO - 10.3926/serv2016 ER -