Towards a new conception of value creation: Servitization and digitalization in project based firms

Abstract

This study goes into the new conceptualization of value creation and focuses on the need to generate knowledge in the development of Servitization strategies (Baines et al., 2016a; Vandermerwe & Rada, 1989), as well as on the need to adapt and extend this strategy to other sectors apart from manufacturing. Another motivation behind this research is the need for companies to set up their business model so that they are able to exploit the potential of existing and new technologies to extract a value from processes, services and products in a way that until now was impossible to obtain. In general, this thesis seeks to put a focus on new value creation strategies. With particular emphasis on those strategies related to the inclusion of advanced services that rely on the use of new technologies (Vendrell- Herrero, Bustinza, Parry, & Georgantzis, 2016) The main justification of the study is to try to generate knowledge that will be of use for the management and implementation of this strategic change and to present their application in the field of Project based firms.