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Please use this identifier to cite or link to this item: http://hdl.handle.net/10481/44458

Title: Towards a new conception of value creation: Servitization and digitalization in project based firms
Authors: Galera Zarco, Carlos
Direction: Bustinza Sánchez, Óscar Fernando
Arias Aranda, Daniel
Collaborator: Universidad de Granada. Departamento de Organizaciones de Empresas
Issue Date: 2016
Submitted Date: 27-Jul-2016
Abstract: This study goes into the new conceptualization of value creation and focuses on the need to generate knowledge in the development of Servitization strategies (Baines et al., 2016a; Vandermerwe & Rada, 1989), as well as on the need to adapt and extend this strategy to other sectors apart from manufacturing. Another motivation behind this research is the need for companies to set up their business model so that they are able to exploit the potential of existing and new technologies to extract a value from processes, services and products in a way that until now was impossible to obtain. In general, this thesis seeks to put a focus on new value creation strategies. With particular emphasis on those strategies related to the inclusion of advanced services that rely on the use of new technologies (Vendrell- Herrero, Bustinza, Parry, & Georgantzis, 2016) The main justification of the study is to try to generate knowledge that will be of use for the management and implementation of this strategic change and to present their application in the field of Project based firms.
Sponsorship: Tesis Univ. Granada. Programa Oficial de Doctorado en: Ciencas Económicas y Empresariales
Publisher: Universidad de Granada
Keywords: Valor (Economía)
Economía
Gestión
Gestión de proyectos
Planificación estratégica
Relaciones con el cliente
Servicio al cliente
Tecnologías de la información y la comunicación (TICs)
Sistemas de información
Análisis de datos
Consumidores
Arquitectura
Proyectos de arquitectura
Ingeniería civil
UDC: 330
5300
URI: http://hdl.handle.net/10481/44458
ISBN: 9788491630159
Rights : Creative Commons Attribution-NonCommercial-NoDerivs 3.0 License
Citation: Galera Zarco, C. Towards a new conception of value creation: Servitization and digitalization in project based firms. Granada: Universidad de Granada, 2016. [http://hdl.handle.net/10481/44458]
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