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Please use this identifier to cite or link to this item: http://hdl.handle.net/10481/34912

Title: Consumer searching information process and Culture Values
Authors: Alcántara-Pilar, Juan Miguel
Barrio-García, Salvador del
Issue Date: 2005
Abstract: The use of Internet as a new market has increased interest in research on Consumer Behaviour Online. Due to its complexity, each investigation has been centred on different aspects. So to continue, a theoretical model will be offered developed from TAM and the State of Flow but adding some new elements related to social pressure and the intention to reduce cognitive effort of the navigator so that he can concentrate more on enjoying himself while navigating and shopping.
Keywords: Perceived usefulness
Ease of use
Cultural congruence
URI: http://hdl.handle.net/10481/34912
Citation: Alcántara-Pilar, J.M.; Barrio-García, S. Consumer searching information process and Culture Values. In: The 2005 Networking and Electronic Commerce Research Conference (NAEC), 6-9 October, Lake Garda, Italy (2005). [http://hdl.handle.net/10481/34912]
Appears in Collections:ADEMAR - Comunicaciones Congresos, Conferencias...

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