TY  - JOUR 
AU  - Gálvez-Sánchez, Francisco Jesús
AU  - Molina-Pados, Aida
AU  - Molina-Moreno, Valentín
AU  - Moral-Cuadra, Salvador
PY  - 2024
UR  - https://hdl.handle.net/10481/90374
AB  - The fashion sector is considered one of the largest generators of the greatest negative externalities, and the results support this. However, they are making important efforts through actions within the framework of Corporate Social Responsibility to...
LA  - eng
PB  - Journal of Retailing and Consumer Services
KW  - Corporate social responsibility
KW  - Fashion
KW  - Brand equity
KW  - Corporate reputation
KW  - Willingness to pay
KW  - Brand credibility
TI  - Exploring the three-dimensional effect of corporate social responsibility on brand equity, corporate reputation, and willingness to pay. A study of the fashion industry
DO  - https://doi.org/10.1016/j.jretconser.2024.103836
ER  -