TY  - JOUR 
AU  - Garcia Ortega, Beatriz
AU  - Galan Cubillo, Javier
AU  - Llorens Montes, Francisco J.
AU  - de Miguel Molina, Blanca
PY  - 2023
UR  - https://hdl.handle.net/10481/81734
AB  - The fashion industry has been driven by limitless consumption-led growth spearheaded by companies in the fast
fashion segment, with a dominant business model based on massive accelerated demand, production, consumption,
and disposal. Despite...
LA  - eng
PB  - Elsevier
KW  - Fast fashion
KW  - Sufficient consumption
KW  - Sustainability
KW  - Business strategy
KW  - Anti-consumerist washing
KW  - Circular economy
TI  - Sufficient consumption as a missing link toward sustainability: The case of fast fashion
DO  - 10.1016/j.jclepro.2023.136678
ER  -