TY  - JOUR 
AU  - Sánchez Fernández, Juan
AU  - Casado Aranda, Luis Alberto
AU  - Bastidas Manzano, Ana Belén
PY  - 2021
UR  - http://hdl.handle.net/10481/67151
AB  - The limitations of self-report techniques (i.e., questionnaires or surveys) in measuring
consumer response to advertising stimuli have necessitated more objective and accurate tools from
the fields of neuroscience and psychology for the study of...
LA  - eng
PB  - MDPI
KW  - Bibliometric research
KW  - Consumer neuroscience
KW  - Advertising Research
KW  - Emerging trends
KW  - Neuroimaging tools
KW  - Consumer behavior
TI  - Consumer Neuroscience Techniques in Advertising Research: A Bibliometric Citation Analysis
DO  - 10.3390/su13031589
ER  -