TY  - JOUR 
AU  - Mi, Xiaomei
AU  - Herrera Viedma, Enrique
PY  - 2019
UR  - http://hdl.handle.net/10481/59820
AB  - Hospitality brand management is a primary concern in the hotel
industry and the evaluation of brands can be considered as a decision-
making problem with multiple criteria. The evaluation information
of brands may be uncertain sometimes. The...
LA  - eng
PB  - Taylor & Francis
KW  - Hospitality brand management
KW  - Multiple criteria decision making
KW  - Score function
KW  - Best West Method
TI  - Hospitality brand management by a score-based q-rung orthopair fuzzy V.I.K.O.R. method integrated with the best worst method
DO  - 10.1080/1331677X.2019.1658533
ER  -