TY  - JOUR 
AU  - Vaughan, Liwen
AU  - Romero Frías, Esteban
PY  - 2012
SN  - 0138-9130
UR  - http://hdl.handle.net/10481/48890
AB  - The study explored the feasibility of using Web keyword analysis as an alternative to link analysis and tested the feasibility in a multi-industry environment. The keyword is the organization’s name, in this case the company name. American companies...
LA  - eng
PB  - Akadémiai Kiadó; Springer
KW  - Web keyword analysis
KW  - Web visibility
KW  - Business performance
KW  - Business relationships
KW  - Webometrics
TI  - Exploring Web Keyword Analysis as an Alternative to Link Analysis: A Multi-industry Case
DO  - 10.1007/s11192-012-0640-x
ER  -